PIG+WOOD

2 unused logos for a BBQ food truck competition.

Pig+Wood is a food truck crew whose ambition is to compete at the national level in nationwide BBQ cook offs. Our name was created from the idea that cooking pig with wood makes the best BBQ and hence our tagline is Pig+Wood=Good.

The client wanted something fun, but not too cartoonish.

 

VERSION 1:

 

01

 

This version depicts a pig being engulfed by flames. The negatives space between the pig and fire wood creates the flames. The red emphasizes the intensity of these flames as they cook the pig.

0203

^ Hand drawn to vector.

04 05

 

 

VERSION 2:

 

01

Logo with distressed detailing that works as a silhouette or outline. The plus sign (+) is created by 2 wood logs.

02 0304

 

 

 

 

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