FULLER HOUSE

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Identity concept for a bar and grill located in Chicago, Illinois. With the atmosphere of an irish pub with lots of dark wood accents and trim, the restaurant will serve “fresh bar style food with a culinary touch”.

The icon featured in the logo is a clever combination of the bar’s initials. 2 letter F’s are united to create an H. If rotated upside down it would read the exact same way.

So if you ever have one too many drinks get turned upside down you will still know where you are…just make sure you have a DD.

 

 

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